Writing for Impact
Writing for Impact: How to Make Your Words Resonate
In a world full of scrolling, swiping, and split-second attention spans, writing words that stick can seem daunting. But impactful writing isn’t about having the perfect words; it’s about creating a connection that feels personal, powerful, and authentic. Whether you’re writing a blog, a sermon, or an Instagram caption, here are some practical ideas to help make your words resonate—especially with young audiences seeking truth and exploring Christianity.
1. Start with a Clear Purpose
Every impactful piece of writing has one thing in common: purpose. Ask yourself, Why am I writing this? If you know what you want to communicate, it’s easier to make every word count. As pastor and author Tim Keller advises, “Clarity about the purpose of your message often determines its effectiveness.” Start with your message’s core truth and keep it in focus.
2. Use Storytelling to Create Connection
People remember stories far more than they remember abstract statements. Even Jesus used stories—parables—to reach the hearts of his listeners. Stories are relatable and memorable because they reveal human experience. A simple rule in writing: Don’t make a point without a story and don’t tell a story without a point.
If you want your words to resonate, wrap your message in a relatable story. Take everyday moments—like a struggle with doubt, a triumph over fear, or an unexpected joy—and use them to bring your message to life.
3. Choose Words That Speak to the Heart
Impactful writing reaches beyond information; it touches emotions and stirs reflection. When writing for young people, aim for language that’s straightforward, but heartfelt. According to author Madeleine L'Engle, “You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.” In other words, don’t shy away from simplicity—speak directly and sincerely.
4. Be Vulnerable and Honest
Young audiences, especially, value authenticity. They affiliate with brands that are authentic. They’re used to highly polished, filtered content, but they crave realness. Don’t be afraid to show your struggles and lessons learned. Vulnerability is woundability—giving people info they can hurt you with. C.S. Lewis once said, “Friendship is born at that moment when one person says to another: ‘What! You too? I thought I was the only one.’” When you’re open about your journey, your words can foster connection and trust.
5. Give Them Something to Do
Writing that impacts doesn’t just inspire or inform; it invites action and transformation. After reading your words, what should the reader feel, think, or do? End with a clear takeaway or a thought-provoking question. Encouraging readers to act on or reflect on what they’ve read leaves a lasting impression.
Practical Tips for Impactful Writing:
1. Be Concise, but Meaningful: Young readers often skim. Make sure every sentence adds value and cut any fluff that doesn’t serve the main message.
2. Use Analogies and Examples: Analogies can make complex ideas relatable. For instance, if you’re writing about spiritual growth, you could compare it to a seed that gros supernaturally, gradually, and conditionally.
3. Ask Questions: Questions create engagement, making readers pause and think. Try starting with a question or ending with one to invite personal reflection.
4. Read It Aloud: When editing, read your writing out loud to catch awkward phrasing and ensure it flows naturally—like a conversation.
Final Thought:
Writing as a Tool for Transformation
The goal of impactful writing is more than making people think; it’s about moving them toward transformation. As author Ann Voskamp puts it, “Words are sacrificial—they carry pieces of us.” When your writing carries a piece of yourself—your values, experiences and your discipleship to Jesus—it becomes more than words on a page. It becomes an invitation, a bridge, and a light that can lead others closer to truth and hope found in Jesus.