Your Visual Style
Developing Your Visual Style: How to Build a Cohesive Look and Feel
In a world where images speak louder than words, having a cohesive visual style can make your work instantly recognisable and impactful. But how do you go about finding “your” look? Developing a visual style isn’t just about aesthetic preferences; it’s a way to communicate who you are, what you value, and the message you want to share with the world. For young Christians, this is an opportunity to create visuals that reflect Christian transformation, hope, and purpose.
Reflect on Your Values—What Do You Want to Say?
Every visual style is rooted in purpose. Think about what drives you and what you want others to take away from your work. Is it encouragement? Joy? Compassion? Maybe you want to create content that reflects Christian discipleship in a modern way. Knowing the “why” behind your visuals will help shape your unique style.
Inspiration: For instance, if you value community, you might incorporate warm colours and candid photos that capture connection. Softer tones and serene compositions might be your go-to if you want to convey peace.
Look for Inspiration (But Don’t Copy)
We all start by admiring others, and that’s great! Look at artists, photographers, or filmmakers whose work moves you. This could be anything from the vibrant colours of Australian artist Ken Done to the cinematic style of Christian filmmaker Alex Kendrick. But instead of copying, try to identify what draws you in—their use of light, colour, or subject matter—and think about how you can adapt it in your own way.
Tip: Create a “mood board” of images, colours, and styles you’re drawn to using apps like Pinterest or a physical board with magazine cutouts. This will help you visualise your style elements.
Start with a Colour Palette That Speaks to You
Colour plays a big role in defining a visual style. Choosing a consistent colour palette can give your work a signature look, whether you’re creating videos, graphics, or photography. For example, pastel tones might evoke a sense of calm and simplicity, while bold colours could convey energy and passion.
Tip: Try a palette that aligns with your message. If you’re creating content that focuses on discipleship, you might choose earthy, grounded tones. Tools like Coolors.co or Adobe Color can help you find colour combinations that feel authentic to your vision.
Experiment with Composition and Framing
The way you arrange elements in a shot or design affects how viewers interpret it. Try experimenting with composition rules, like the rule of thirds, leading lines, or negative space, to see what resonates with you. Play with angles and perspectives—sometimes, a lower angle or an off-centre shot can create a fresh, unique feel that becomes part of your signature style.
Practical Tip: Spend time experimenting with how you frame people, nature, or objects. Consider using natural light or symbolic imagery that subtly reflects spiritual themes for a touch of faith.
Be Consistent with Fonts, Filters, and Editing
Once you’ve found a style you like, stay consistent with your choices. If you use a specific filter, tone, or font, stick with it to create a cohesive look across your work. Consistency makes your style feel intentional and recognisable, like a familiar friend that viewers think they “know.”
Tip: Choose one or two fonts, stick to a specific editing process, and avoid jumping between drastically different looks. This doesn’t mean you can’t evolve, but start with a core look that people can recognise as yours.
Let Faith Guide Your Imagery
As a young Christian, consider how your values can subtly influence your visual style. Faith-based content doesn’t have to be overt—it can reflect love, patience, kindness, or awe. You might use nature to symbolise creation, capture moments of connection, or play with light and shadow to represent hope and grace.
Example: Filmmaker Terrence Malick, known for his poetic, faith-inspired visuals, often uses light and nature to reflect wonder. Your visual style can similarly use subtle symbolism to communicate deeper themes.
Practical Steps to Find Your Style:
Start Small and Experiment: Use a consistent colour palette and composition style for a series of images or videos. Over time, you’ll start noticing patterns and preferences in your work.
Seek Constructive Feedback: Show your work to friends or mentors who understand your vision. Constructive feedback can help you refine your choices and strengthen your style.
Keep Evolving: A style isn’t static; it grows with you. Let your style evolve as you do, remaining open to learning and adjusting without feeling pressure to reinvent constantly.
Final Thought:
Style as a Reflection of Your Journey
Developing a visual style is more than creating a “look”; it’s about expressing something meaningful that reflects your journey. As Australian artist Michael Leunig says, “Art should be something that liberates your soul, provokes the imagination, and encourages people to go further.” Let your style grow as your faith grows, and don’t worry about perfecting it too soon. With time, patience, and a bit of creativity, you’ll create work that feels uniquely yours and truly resonates with others.